Can you imagine a world without Google?
Though the company has only been in existence since 1998, it has become a ubiquitous part of the tech landscape.
In their wildest dreams, Larry Page and Sergey Brin probably didn’t expect their Stanford University research project to become the world’s most dominant search engine.
But thanks to innovations like PageRank, that’s exactly what it did.
Today, everyone is familiar with Google as a search engine. And you’re probably aware that the company’s offerings have expanded to include a wide range of other tools.
In this piece, we’re going to look at 40 different tools offered by the Mountain View, California-based tech giant and how they can be used by businesses, big and small.
1. Gmail For Secure Email Service
It’s also popular with businesses. Today, more than 5 million businesses are using G Suite, which also includes Docs, Sheets, Slides, Drive, Hangout, and more. We will explore some of these later.
Customizable to your domain, Gmail is a fast, secure, and reliable email service provider. You can also try these Gmail hacks to increase productivity.
2. Google Ads To Reach New Customers
If your customers are using the internet – and they undoubtedly are – you should be targeting them online.
Google Ads is the best and most effective way to do this.
Integrated across Google search results, YouTube, and its Display Network, Google Ads gives you all the analytics data and targeting capabilities you need, plus offers automated solutions to help you maximize your marketing spend.
3. Google Alerts For Reputation Monitoring
Whoever said “there’s no such thing as bad publicity” never had the disapproving weight of the internet come crashing down on them.
But even if your business has a spotless track record, proven customer service, and an unimpeachable reputation, occasionally, someone is going to have a less-than-stellar experience.
Google lets you get out ahead of bad news, as well as find good publicity, via Google Alerts.
These will automatically notify you of any mentions of your business, allowing you to proactively deal with potentially damaging mentions – or share positive ones.
4. Google Analytics For Measuring App Usage And Website Traffic
Google Analytics is the easiest way to monitor your app’s usage and web traffic, as well as where it’s coming from.
Free to use, it provides you with insights about your customers and their purchasing journey, so you can streamline marketing processes, identify your targets, track campaigns, and troubleshoot individual webpages – all from the same dashboard.
5. Google Authenticator For Two-Step Verification Security
Spammers, hackers, and other cybercriminals are getting more sophisticated all the time.
Google helps keep you safe across all its digital properties with the help of 2-Step verification.
By texting or emailing you a unique code that you can use to log in to your accounts, it provides stronger security than a password alone.
6. Google Business Messages To Communicate With Potential Customers
An SMS and instant messaging service originally designed for the Android operating system, Google Business Messages allows you to interact with your customers through a number of entry points, including Maps, Search, and your own website.
Use it as a chat feature to convey expected wait times or answer frequently asked questions.
7. Google Business Profile For Local Business Promotion
Since rolling out new local search features in November 2021, Google has placed an increasing emphasis on nearby search results.
Use your profile to help customers discover you on Search and Maps or to promote a sale to the people in your area.
8. Google Calendar For Time Management And Scheduling
Disorganization is a major problem for many people.
Google Calendar is a great way to eliminate that problem, more effectively manage your time, and stay on top of your schedule.
Sync it across your devices to remind yourself of a vendor call, block out time for a sales presentation, or schedule an appointment from anywhere.
9. Google Chat For Instant Messaging
In this era of remote work, instant messaging is a must-have tool for any business.
But why complicate things by adding a third-party app when Google gives you all the functionality you need in Google Chat?
It lets you get all your messages in one place, collaborate with teammates, and integrate with other Google apps and tools with no hassle.
10. Google Chrome For Web Browsing And Development
If you’ve ever had to help a relative delete numerous toolbars from their browser or waited impatiently for a window to deal with a memory leak, you know how important a quality web browser is.
Google Chrome gives you a secure way to surf the internet.
It also has dedicated developer tools to help you create new websites and test APIs – and its functionality is updated weekly.
11. Google Chrome Remote Desktop To Connect With Home Or Work Computers
Another great tool for remote workers, Chrome Remote Desktop allows you to remotely access your work computer from home, share your screen with coworkers, or view files while traveling.
Originally a Chrome extension, it’s also available on Android and iOS devices.
12. Looker Studio For Interactive Dashboards And Engaging Reports
Allowing you to connect all your spreadsheets, analytics, and other sources of data into one platform, Looker Studio is an essential tool for any business seeking new insights or trying to convey an impactful message.
13. Google Digital Garage For Learning New Skills
Want to add some new tools to your toolbox or enhance your skill set? Or maybe you just want to learn how to be more productive.
Google Digital Garage can help.
With a wide range of courses covering everything from cloud infrastructure to public speaking, digital marketing to machine learning, it can help you master new skills that will benefit your business and your career.
14. Google Docs For Online Document Creation And Editing
When it comes to real-time collaboration on documents and spreadsheets, Google Docs is extremely useful.
Part of the G Suite of tools, it’s hosted online, which allows multiple users to interact with the same document at the same time. See changes as they’re made, save automatically, or easily revert back to previous versions with ease.
15. Google Domains For Domain Registration
With more than 300 domain endings to choose from (e.g., .com, .cafe, .biz), Google Domains hosts your website on fast and secure servers while providing round-the-clock live support.
It also has drag-and-drop site-building tools, professional email capabilities, and allows you to easily interface with all your other Google tools.
16. Google Drive For File Storage And Sharing
Keep important files safe on the cloud or share them with anyone using Google Drive.
With built-in protection against malware and spam, it gives you a safe way to save and collaborate on files.
It also uses Google’s powerful search capabilities, so you can easily find what you’re looking for in your 15 GB of free storage.
17. Google Fonts For Open-Source Font Families
Font embedding can be a problem for webmasters. If you choose a letter style not recognized by a user’s browser, it can turn text into a jumbled mess.
Google Fonts offers a wide selection of free-usage and readily accessible fonts. You have control over the character set, so you can restrict the ones you don’t need and reduce loading times.
Quality varies among available fonts, but there are a number of libre versions of popular typefaces available, including Monserrat and Roboto.
18. Google Forms For Online Surveys And Questionnaires
Google Forms is included in the free G Suite, allowing you to create, edit and automatically track the results of surveys and questionnaires.
Real-time updates let you track responses as they come in.
Custom colors, images, and fonts allow you to create polished forms that are on-brand for your business.
19. Google Jamboard To Create A Virtual Whiteboard For Ideas
Jamboard is an interactive digital whiteboard that can be used for online collaboration via Google Workspace.
It can be accessed either via the Jamboard device (a 55” digital whiteboard with embedded G Suite services), a web browser, or a mobile app.
Multiple collaborators can write, draw, drag, and resize elements at the same time.
20. Google Keep For Notetaking
Whether you’re taking a class, want to send a reminder, or just need something to eliminate absent-mindedness, Google Keep is another free tool you’ll find useful.
Part of the web-based G Suite, it can extract text using character recognition or transcribe voice recordings.
Color-coding functionality helps you stay organized, while pins can keep items near the top.
Like the rest of the web-based suite, it can be used to work with other Keep users in real time.
21. Google Manufacturer Center For Brand Manufacturers
If you own or license branded items, Google Manufacturer Center is an absolute must.
In addition to allowing manufacturers to provide better, more accurate product information, it also improves the online shopping experience.
A good way to improve your presence on Google, it lets you highlight your products on both the Search and Shopping tabs.
Comprehensive analytics help you identify how ads are performing.
22. Google Meet For Online Video Conferencing
Use of this video conferencing service grew exponentially during the COVID-19…
Read More: The 40 Best Google Tools For Productivity