Disney: When To Buy The Magic Kingdom (NYSE:DIS)

Disneyland on Halloween in Hong Kong

Vera Tikhonova/iStock Editorial via Getty Images

Disney has dropped a lot, but this is not always an indicator of “cheap”

Down 45% from its all-time high, The Walt Disney Company (NYSE:DIS) is a stock that has been getting cheap, with buy ratings left and right all over the internet. For me, I can see the value in the assets being irreplaceable as well as their IP. The nostalgia of the Disney franchise just doesn’t seem to fade, regardless of the amount of time that has lapsed. Even to this day, the classic Snow White and Cinderella movies are enjoyable even for children that have grown up watching CGI films. The company going into Covid, unfortunately, showed just how vulnerable their business is to global macro turmoil. To hedge this, Disney has made a wide foray into the direct-to-consumer streaming video business.

This stock in my eyes is both a comeback story and a bit of a business pivot into less vulnerable areas of commerce should travel be disrupted again. After digging into the balance sheet and income statements, I see some good and some bad. Even though Disney stock has dropped a lot, I am not going to slap a buy rating on it just yet. This is a hold based on my below analysis.

Direct-to-consumer business to the rescue

2021 disney 10k subscribers

Disney 2021 10K

The meat of Disney’s wholly owned direct-to-consumer video platform can be seen above. The company also owns interests in a variety of local market broadcasting stations. Furthermore, Disney has a controlling stake in Hulu. Combined with Disney plus, this forms a formidable opponent to Netflix (NFLX), Apple + (AAPL), Amazon (AMZN) Prime, and Paramount plus (PARA). The Hulu ownership structure is laid out as follows (from the 2021 10-K):

The Company has a 67% ownership interest in and full operational control of Hulu. NBC Universal (NBCU) owns the remaining 33% of Hulu. The Company has a put/call agreement with NBCU, which provides NBCU the option to require the Company to purchase NBCU’s interest in Hulu and the Company the option to require NBCU to sell its interest in Hulu to the Company, in both cases, beginning in January 2024 (see Note 4 of the Consolidated Financial Statements for additional information).

I’m sure that I’m leaving out more than a few media businesses in the above DTC list. All told, Disney owns more than a couple hundred businesses and brands. However, it remains that the physical assets, linear and merchandise provide the lion’s share of the profit. The diversification into DTC streaming media gets all the attention, but it will take some time before it represents a significant portion of Disney’s income. For now, user growth is the story, since subscriptions versus PPV represent the majority of Disney plus revenue. Disney is trending up while Netflix is flattening out.

Park restrictions continue abroad

Below this section, I will outline my recent experience at a domestic Disneyland with mind-blowing demand. On the flip side, Disney is still experiencing operating losses at properties in China that continue to lock down over Covid concerns. When or if this rolling lockdown situation will ever end in China is anyone’s best guess. Many were assuming major Covid lockdown policy changes might be on the horizon after the 20th National Congress, but this recent lockdown in Shanghai was actually after the congress adjourned. Luckily, both the Hong Kong and Shanghai properties are not fully owned by Disney, therefore the park operation losses are not completely borne by Disney alone. Disney has a non-controlling interest in the Hong Kong property of 48% and 43% in the Shanghai park, respectively.

While Disney can be somewhat certain of the demand forecasts for all properties outside of China, the operations in China remain a wild card.

My Magic Kingdom Experience

Having recently been to the California Magic Kingdom park, I would also like to share some personal experiences on my observations. This was a family trip during the Halloween park decoration period, therefore my experience may be a bit skewed seeing that there was most likely an unusual surge of visitors to see the Halloween affairs.

At the beginning of October, I attempted to book a ticket to the Magic Kingdom less than a week before a visit. I waited a bit too long to book and the tickets were gone by the end of the hour. The hour that my wife and I spent “thinking about it” cost us our tickets. Drats. We later decided to conjoin this trip with one we had planned to Las Vegas at the end of the month and we were able to find tickets at the end of October, but just barely. I kid you not, within 5 minutes of being on the ticket reservation page, the subsequent day that would have enabled us to have two consecutive days at the park was gone. I immediately booked our one-day trip 3 weeks before visiting.

The park itself must have incurred massive expenses related to the holiday makeover, as not only was everything Halloween-themed but the Haunted Mansion was completely changed to a “Nightmare Before Christmas” theme. The markup on food and beverage that Disney makes is massive. 50-cent bags of potato chips were $3, $5 for a pickle, and $7 for any drink including a bottle of water. Since I last visited, there were noticeably more Disney merchandise shops on every corner with unique, but overpriced apparel, toys, and memorabilia. The food quality served at Disney was laughably low quality across the board. I’m going to go out on a limb and say that the food and beverage is at least marked up 300% or more.

The new Genie plus app that park visitors use to book “fast pass” line queues is also interesting. It helps you to maximize your experience and traverse the park making bookings at rides in certain time slots that allow you to board faster. This is not only for rides but for food and beverage as well. You can click open the map, find your closest eatery, and book a meal. There is both a normal and fast pass lane for F&B. There are so many nooks and crannies at the park that they manage to fit food stalls into. I would have never known about the hidden dipped corn dog truck, but with the app, now everyone can find them. There were lines out of the wazoo to get an overpriced elementary school-quality lunch. Disney is maximizing their F&B sales with the Genie Plus app.

Again, this is all my personal experience in California. The Q4 earnings call, just released as I am writing this, indicates an overall weakening in park demand which may require discounts to increase attendance. A week before our Los Angeles trip, a friend also went to the Orlando park, reporting a mad house of attendance there as well.

Expensive on the outside, let’s look under the hood

current valuations for Disney from yahoo finance

Yahoo Finance

Disney is certainly overvalued on a TTM P/E basis at 57 X earnings. At 18.7x EV/EBITDA, the company is trading at one of its cheapest valuations, but not the cheapest. For the cheapest valuations on Disney on an EV/EBITDA basis, we would have to go back to the 1980s when Disney traded as low as 8X. In a turnaround story situation, I like to look at a few items. Peter Lynch liked to see a turnaround having an increasing cash position and a decreasing debt position.

yahoo finance trends for Disney cash and cash equivalents

Disney Cash trends (yahoo finance)

Cash on the mrq balance sheet for Disney stands at $12.9 Billion. From 2017-2021, we can see the cash increase trends growing quickly, from $4 Billion in 2017 to almost $16 Billion in 2021. In most circumstances, this would be positive, but Disney is in the brace position here, garnering most of the cash from Debt rather than operations. The shutdowns and furloughs combined with low-interest rates during this period had more than a few companies loading up on cash through cheap capital markets.

With free cash flow falling from $9.8 Billion in 2018 to $1.2 Billion TTM, Disney has a ways to go before it can begin to consider paying down the debt load or re-instituting the dividend.


In turnaround situations where assets have been impaired and there may be more amortization and depreciation than normal, I like to look at how a company is growing EBITDA in the near term and compare that to the EBITDA per share. This is a modified PEG ratio. In the case of Disney, they have a TTM EBITDA of $11.9 Billion. The total shares outstanding are 1.78 Billion, giving us an EBITDA per share of $6.6 a share. With Disney currently trading at below $100, this would give us a price-to-EBITDA ratio of around 15 X. To have a fair value along this metric, we would need EBITDA to be growing at 15% per year on a trailing 5-year basis. As Disney lost about 40% of its pre-COVID EBITDA in 2020, I am just going to drill down on the growth since the earnings nadir.

Bottoming out at $9.9 Billion in 2020, over the 2 year recovery period of reopening and increases in DTC media, we can see EBITDA growing at a CAGR of 9.637% from 2020 to TTM. I will be generous and give them a multiplier of 10 instead of 9.6. I’ll also bump their EBITDA up to $7 a share to assume that will beef up in the near term as park visitation gets back to normal and inflation hopefully subsides a bit. Even in this scenario, we have a fair price of $70 a share.

Modified Graham Number

sources of Disneys revenue and profit

Disney Revenue and Profit (Investopedia)

Looking at the above breakdown of Disney’s revenue and operating income, we can see that the Disney story is still one highly predicated on physical properties operating efficiently. Media of all types accounts for 38% of income, while the direct-to-consumer segment is still more of a cash burner than it is a cash cow. With 62% of operating income coming from the parks, experiences, linear networks and products, let’s take a look at the value based on both the physical assets and earnings.

Taking a look at the price using a modified Graham Number substituting EBITDA per share for EPS. The Graham Number, taught in the original Intelligent Investor, is simply the SQRT of 22.5 × (Earnings Per Share) × (Book Value Per Share). Substituting $7 in EBITDA per share for EPS and…

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2022-11-09 07:59:00

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