Uber Eats announces the arrival of KFC on its platform in new campaign via Special – Campaign Brief


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Aussie drummer G Flip is delivering an unconventional drum roll using KFC’s Original Recipe Chicken Drumsticks to make the announcement in a new campaign via Special Australia.

 

To celebrate KFC’s arrival on Uber Eats it made sense to make some noise about this much hyped link up. In the film we see G Flip receive a delivery and then witness them surprisingly use the KFC Drumsticks to perform a highly energetic drum solo building in energy until it finally becomes a dramatic drumroll. To Uber Eats’ knowledge, never before has a Chicken Drumstick ever been used by a drummer to bang the drums, much less do a dramatic solo.

The unconventional ‘drumroll’ was created by Special Australia. The launch will then be amplified and create more noise via PR and social activations, developed together with Mediacom and Hello Social.

Says Andy Morley, director of marketing ANZ, Uber Eats: “We’re pumped to have KFC available on Uber Eats and we’re thrilled to be partnering with an artist of G Flip’s character and quality. They’re not just a sublime musical talent but also a genuine fan of Uber Eats.  We’ve been hoping to link up with them for some time – this was the perfect way to do it.”

Says Sarah Parris, creative director, Special: “Announcing KFC is finally on Uber Eats is a simple message that just needed a bold execution to bring the two brands’ personalities together. Playing the drums with KFC Drumsticks seemed to offer the perfect amount of unconventional charm, energy and drama.”

Uber Eats announces the arrival of KFC on its platform in new campaign via Special
Uber Eats announces the arrival of KFC on its platform in new campaign via Special

The film and OOH will run alongside a socially integrated competition in which users can compete in a ‘chicken thumbroll’ for the chance to win prizes; including Uber Eats codes, signed G Flip merch and limited edition chicken-shaped drumsticks. Special worked closely with Ogilvy – KFC’s creative agency – to bring all of this fun campaign to life.

Says Sally Spriggs, chief marketing officer, KFC Australia: “KFC has been a big supporter of Aussie music for some time now, so being able to partner with the amazing G Flip for the next phase of our Uber Eats launch is something we’re excited for.”

The campaign will make its noisy debut across TV, OLV, BVOD, OOH, Social, CRM and PR in the coming days.

CLIENT: UBER EATS
SENIOR DIRECTOR OF MARKETING, APAC: LUCINDA BARLOW
DIRECTOR OF MARKETING, ANZ: ANDY MORLEY
HEAD OF MARKETING (DELIVERY) ANZ: DAVID GRIFFITHS
MARKETING MANAGER ANZ: OLIVIA SYKES
COMMUNICATIONS MANAGER: NICK VINDIN

CLIENT: KFC
CHIEF MARKETING OFFICER, SOPAC: SALLY SPRIGGS
MARKETING DIRECTOR, CX SOPAC: CLAIRE WHISH-WILSON
BRAND MANAGER: JORDANA SMITH

CREATIVE AGENCY: SPECIAL
FOUNDING PARTNERS/Co-CEO : LINDSEY EVANS & CADE HEYDE
PARTNERS & Co-CCO: JULIAN SCHREIBER & TOM MARTIN
CREATIVE DIRECTORS: SARAH PARRIS, JAMES SEXTON & WAYNE CHING
SENIOR CREATIVES: ALASTAIR FLACK & MARK STARMACH
GENERAL MANAGER: TORI LOPEZ
TEAM LEAD: CAITY COWPER
BUSINESS DIRECTOR: GILL LAST
BUSINESS MANAGER: BREE SULLIVAN
GROUP STRATEGY DIRECTOR: CELIA GARFORTH
STRATEGY DIRECTOR: KELLIE BOX
HEAD OF PRODUCTION: SEVDA CEMO
TV PRODUCER: KAT STEPHENS
STILLS PRODUCER: DANIELLE SENECKY
DIGITAL PRODUCER: STACEY SZABO
HEAD OF DESIGN: ADAM SHEAR
DESIGNER: CAMERON MORRIS
SOCIAL LEAD: SARAH MCKIE
TALENT DIRECTOR: EMILY STEWART

PARTNER AGENCY: OGILVY
ACCOUNT DIRECTOR: MAESIE HARRIS
CREATIVE GROUP HEAD: SHAUN BRANAGAN
HEAD OF STRATEGY: RACHEL POOL

MEDIA AGENCY: MEDIACOM
GROUP PLANNING DIRECTOR: MATEUSZ GLAZEWSKI
CLIENT LEADERSHIP PARTNER: KRISTINA COOK
GROUP INVESTMENT ACCOUNT DIRECTOR: BEN COLE
DIGITAL DIRECTOR: STEWART HANSEN
ASSOCIATE INVESTMENT DIRECTOR: LINDSAY BEERAN

SOCIAL AGENCY: HELLO SOCIAL

PR AGENCY: HERD MSL

FILM PRODUCTION: DIVISION
DIRECTOR: RILEY BLAKEWAY
CINEMATOGRAPHER: MAX WALTER
MANAGING DIRECTOR / EXECUTIVE PRODUCER: GENEVIEVE TRIQUET
PRODUCER: ALEX BRAY

POST PRODUCTION: LUCAS VAZQUEZ, ETHOS STUDIOS & WHITE CHOCOLATE
EDITOR: LUCAS VAZQUEZ
VFX SUPERVISOR: DAVID MOSQUEDA (WHITE CHOCOLATE)
ONLINE OPERATORS: CHRIS GROCOTT & DAVID MOSQUEDA (WHITE CHOCOLATE)
COLOURIST: KAITLYN BATTISTELLI (ETHOS STUDIOS)
COLOURIST PRODUCER: NAT TERESHCHENKO (ETHOS STUDIOS)

SOUND: G FLIP, RUMBLE STUDIOS
ARTIST: G FLIP
MUSIC SUPERVISION: ADAM MOSES
MUSIC TRACK TITLE: DRUM ROLL
COMPOSTER: ADAM MOSES
SOUND ENGINEER: CAM MILNE
MUSIC & SOUND DP: MICHAEL GIE

STILLS PRODUCTION: CHEE PRODUCTIONS
PHOTOGRAPHER: CHRISOPHER TOVO
EXECUTIVE PRODUCER: MATT CHEE
EXECUTIVE PRODUCER: TAMIKO CHEE
RETOUCHER: DAVID MCNEIL



Read More: Uber Eats announces the arrival of KFC on its platform in new campaign via Special – Campaign Brief

2022-09-18 16:55:13

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