Wai Wai Supports Instant Noodle Demand, Now Available Across All DMart Stores in Maharashtra


CG Foods, the makers of iconic Noodle Brand- Wai Wai ties up with D Mart, one of India’s one-stop supermarket chains. The availability of Wai Wai across all DMart stores in India will come with attractive customer-centric offers, tapping into a large customer base of DMart that is well spread across India. Wai Wai products will be available across all Mumbai outlets and entire Maharashtra.

To support the increasing demand for instant noodles since the pandemic, Wai Wai has aggressively increased its focus on online and modern trade platforms. E-commerce has seen phenomenal growth due to a major shift in the consumer purchasing pattern during the pandemic, as it is more convenient and safer. The company is bullish on its online presence. Wai Wai noodles and pasta are now available at all major food and grocery e-commerce platforms which include BigBasket, Grofers, Flipkart Supermart, Milkbasket, and Swiggy Instamart. Wai Wai noodles has now increased its presence across 100 percent DMart stores, a leading modern trade chain in India.

Varun Chaudhary, MD, CG Foods and CG Corp Global said, “By driving greater agility and rapidly adapting to the ever-changing preferences of consumers, Wai Wai has brought meaningful differentiation as per the surging demand for convenience foods. We are leading across plethora of market categories in terms of taste, convenience, nutritional qualities, and most importantly consumer trust. To add new consumers, we are laying emphasis on adding new outlets and pushing products across the regions. The company has always invested  in cutting-edge science and innovation and stayed in its path of growth.

These initiatives are expected to double Wai Wai’s sales in the organized retail market in the coming months. During this financial year, CG Foods has planned multiple launches on a variety of convenience foods which will be launched in a phased manner.

Wai Wai is a market leader in noodles across all North Eastern states of India, introduced into India in the nineties via exports, WAI WAI soon became a rage amongst the younger generation. WAI WAI’s genesis as a packet of Ready to Eat noodles soon tuned into a phenomenon as boarders and travelers fell in love with the noodles that could be eaten raw. Just open the packet, pop it in and savor it. This eat-on-the-go ease of the Noodle from Nepal stormed into homes across the globe in more than 50 countries and carved its own niche.

Today, Wai Wai’s market presence is much stronger in Tier ll and Tier lll towns and cities across India.



Read More: Wai Wai Supports Instant Noodle Demand, Now Available Across All DMart Stores in Maharashtra

2022-09-12 04:12:30

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