THE WAIT IS OVER!! Here Are The Rest Of The B&T Awards 2022 Finalists!


That’s right, the second batch of finalists for this year’s B&T Awards, presented by YouTube, are ready to be revealed.

This is where we celebrate the craft – the best campaigns, strategy, creativity… the work basically. 

Once again, well done to everyone who entered! We received entries from over 190 organisations this year, which is an insane effort:

31ST, 3rdspace, 7 Eleven, 72andSunny, Adgile Media, Adhesive, Adholics, Adrenalin, AFFINITY, AJF Partnership, Akcelo, AKQA, Alley, Alpha Digital, Amplify Brand Experience, Apparent, Archetype, Atomic 212°, Australia Post, Awaken, Bailey Nelson, Bashful Creative Agency, BIG W, Blobfish International, BMF, Bolster, Broadsheet Media, Bullfrog, C7EVEN Communications, Captify, Carat, Cartology, Channel Factory, CHEP Network, Coles Group, Connecting Plots, dentsu, creativeXpeople at Synergy Group, Crowd DNA, Cultural Pulse, Curious Minds, DDB, Deepend, dentsu, Digital Turbine, Direct Response Media, Edelman Australia, Eleven, Emerging Brand Africa, Emotive, Enigma, Equality Media + Marketing, Fifth Dimension Research and Consulting, Fiftyfive5, Finecast, Fivebyfive, G Squared, G.J. Gardner Homes, George P Johnson, GHO, Great Southern Bank, Gumtree, CarsGuide, Autotrader Network, Guzman Y Gomez, Half Dome, Hardhat, Hatched Media, HelloFresh, Herd MSL, HERO, Hive Creative, Honeycomb Strategy, Horizon Communication Group, Host/Havas, Howatson+Company, Icon Agency, Icon Water, impact.com, Impressive Digital, Initiative, Innocean, InProfile, iProspect, Jack Nimble, Jaywing, Kantar, Kargo, Komo, KPMG, LADbible Group, Leo Burnett, Lewers, Lionize, Living Online, Local Digital, M&C Saatchi Group, Man of Many, Mango Communications, Mastercard, McNair yellowSquares, MediaCom, MIA, Milk and Honey United, Mindshare, MONDAY Haircare, MYOB, NAB, Nature Pty Ltd, Next&Co, Nightjar, Octagon, ogb, Ogilvy, Ogury, OMD, Only Everything, oOh!media, Optus, Orchard, Paper + Spark, Paper Moose, PayPal, Perth Is OK!, PHD, Playground XYZ, Poem, Prodigious, Queensland Police Service, R/GA, REA Group, Red Havas, Reload Media, Resolution Digital, Rocket Agency, Rumble Strategic Creative, Ryvalmedia, Sabio, Sales Redefined, Seven, Shadowboxer, SICKDOGWOLFMAN, Six Black Pens, Snack Drawer, Snackable Media, Snapchat, Social Power, SCA, Spark Foundry, Sparro, Special, StoreLab Pty Ltd, Suncorp Group, Sydney Water, TBWA, Tealium, The Conversion Group, The General Store, The Great Barrier Reef Foundation, The Hallway, The Idea Shed, The Lab, The Lifestyle Suite, The Media Store, The Mint Partners, The Monkeys, part of Accenture Song, The Royals, The Trade Desk, The University of Queensland, The Works, Think HQ, Think Wink, Thinkerbell, This Is Flow, Thrive PR, TLA Worldwide, TRA, Traffik, Trilogy Advertising and Marketing, Uber, Usual Suspects Creative, Val Morgan, Vidico, VMLY&R Brisbane, Wavemaker, We Are Different, We The People, Whereto Research, whiteGREY, WiredCo., Woolworths, WULFE Marketing, XPO The Mars Agency, Yahoo & Zenith Media.

We say it every year but the calibre of work never ceases to amaze us. There’s no way we could’ve narrowed down the outstanding entries without the help of our amazing B&T Awards judges* – thank you all! You’re our heroes. 

Now then, another BIG congrats in advance to all the latest finalists!

If you can’t find your category in this list, make sure you check out part one which includes all the organisation categories.

One last thing! Finalists, please double-check how your company and campaign name is listed on the shortlist. If any changes are needed please email belinda@themisfits.media and romy@themisfits.media no later than next Wednesday 14th September 2022. This is how the names will appear in the awards presentation and on winner trophies – so you definitely want to make sure there are no mistakes in there.

Here we go – part two of the shortlist for this year’s B&T Awards. (Another) drum roll please…

B&T AWARD FOR BRAVERY

  • Bullfrog – “Politix x Movember”
  • Emotive – “EMBODIED. #PostpartumUnfiltered”
  • Five by Five Global – “Prunelax”
  • HERO – “Victoria Police x HERO”
  • Leo Burnett Australia – “One House To Save Many”
  • Special Australia – “BONDS Total Package”
  • The Monkeys, part of Accenture Song – “Grill’d Impossible Burger”
  • The Royals – “The McGowan Sofa Bed”
  • Think HQ – “Racism. It Stops With Me”
  • WiredCo. – “PIZZAS FOR PODIUMS”

BEST AD CAMPAIGN

  • 72andSunny ANZ – “Google x AFL: Helping you help them”
  • BMF – “You Can’t Overcook Christmas”
  • dentsu Creative – “Garvan – Disease Dilemmas”
  • Leo Burnett Australia – “One House To Save Many”
  • Milk and Honey United – “Rosemary Feels Better”
  • Special – “Motor Neurone Disease NZ David’s Unusables”
  • Special Australia – “BONDS Total Package”
  • Suncorp Group – “Bargain Regret”
  • The Hallway – “Boys Do Cry”
  • The Monkeys, part of Accenture Song – “The Lost Country of the Pacific”

BEST CONTENT MARKETING STRATEGY

  • Bolster – “The Sims – Spill The Tea”
  • Emotive – “EMBODIED. #PostpartumUnfiltered”
  • HERO – “QLD POLICE SERVICE: Made for it”
  • Host/HAVAS – “Crime Interrupted”
  • Howatson+Co – “The Book of Limbo”
  • Howatson+Co – “Matilda Bay’s Rejected Ales”
  • LADbible Group – “UNHEARD”
  • M&C Saatchi – “Thrive by Five”
  • OMD – “Meet the Fanfluencers – The Coles AFL Fan Awards”
  • Six Black Pens – “NAB Unpack the Federal Budget”

BEST CTV CAMPAIGN – SPONSORED BY SAMSUNG ADS

  • Finecast x Mediacom – “Dell Consumer
  • Milk and Honey United – “Rosemary Feels Better”
  • Resolution Digital Australia – “Australian Labor Party Federal Election 2022”

BEST DIGITAL CAMPAIGN – SPONSORED BY TWITCH

  • Digital Turbine – “BWS Levels Up Delivery Business to Legendary Heights with Gamification”
  • HERO – “Victoria Police x HERO”
  • Host/Havas – “The Crime Interrupted”
  • M&C Saatchi Group – “Craft Camera Action”
  • M&C Saatchi Group – “Thrive by Five”
  • M&C Saatchi Group – “Insta-pour”
  • PHD Media – “Virgin Real-Time Routes”
  • Rocket Agency – “Mirvac’s LIV”
  • Special – “Motor Neurone Disease NZ David’s Unusables”
  • The Hallway – “Boys Do Cry”

BEST DIGITAL SERVICES

  • CHEP Network
  • Jaywing
  • Living Online
  • Next&Co
  • Orchard
  • Reload Media
  • Resolution Digital Australia
  • Rocket Agency
  • Shadowboxer
  • We The People

BEST DIGITAL TRANSFORMATION

  • CHEP Network
  • Deepend
  • dentsu
  • Gumtree, CarsGuide, Autotrader Network
  • Half Dome
  • Nightjar
  • Resolution Digital Australia
  • Seven
  • StoreLab Pty Ltd
  • whiteGREY

BEST MEDIA CAMPAIGN

  • Awaken – “The Sparkling Margarita”
  • Carat – “The Cooler”
  • Host/Havas – “The Crime Interrupted”
  • Initiative Australia – “CGU Tall Poppy”
  • Initiative Australia – “A Fire Inside”
  • iProspect – “The Time Is Now, For Future You”
  • MediaCom – “M&M’S commentate from the Gogglebox couch”
  • OMD – “Macca’s Monopoly Game On”
  • PHD Media – “The Golf Ad Break Championship”
  • Special – “Motor Neurone Disease NZ David’s Unusables”

BEST MEDIA PLATFORM

  • Broadsheet Media
  • Captify
  • Cartology – Part of Woolworths Group
  • Man of Many
  • Mastercard, HERO
  • Perth Is OK!
  • Channel 7
  • 7plus
  • Val Morgan Cinema

BEST OUT OF HOME CAMPAIGN

  • Akcelo – “The Netflix Squid Game ‘red light, green light’”
  • BMF – “Come down for air – The Off Season”
  • dentsu Creative – “Disease Dilemmas”
  • dentsu Creative – “Subject Zero”
  • REA Group – “Property search made easier”
  • Special Australia – “Satisfy Your Strange”
  • The Monkeys, part of Accenture Song – “The Lost Country of the Pacific”
  • Thinkerbell – “FURPHY WHAT THE TRUCK”
  • Thinkerbell – “Her Majesty the Queen”
  • whiteGREY – “PLate Up”

BEST PR CAMPAIGN

  • Adhesive – “Seek: Napoleon Dynamite Puts His Sweet Skills To Work”
  • Akcelo – “The Netflix Squid Game ‘red light, green light’”
  • CHEP Network – “7-Eleven Coffee Scrub”
  • Icon Agency – “Still Six Lives”
  • M&C Saatchi – “Thrive by Five”
  • Ogilvy PR – “KFC Degustation”
  • Snapchat with We Are Different and Only Everything for The Great Barrier Reef Foundation – Great Barrier Reef Foundation: Remove the Barrier
  • Special – “Motor Neurone Disease NZ David’s Unusables”
  • The Monkeys – “Super Cheap Auto: 1000 Bathursts”
  • The Monkeys – “Letters to Leaders”

BEST RADIO/AUDIO CAMPAIGN 

  • Bantam – “Holding Out For Help Music”
  • CHEP Network – “Performance Enhancing Music”
  • Host/Havas – “Crime Interrupted”
  • Howatson+Company – “Love Song to the Internet”
  • Innocean Australia – “No Ugly Sleep”
  • Mindshare – “One Jab Closer To”
  • PHD Media – “The Story”
  • R/GA – “REAL NICE (H.C.T.F.)”
  • The Hallway – “Boys Do Cry”
  • Wavemaker – “Siri-ously in Need of a Holiday”

BEST REGIONAL MEDIA CAMPAIGN – SPONSORED BY BOOMTOWN

  • C7EVEN Communications – “Touch the Top”
  • HERO – “WORKSAFE, AGRICULTURE”
  • Howatson+Company – “Belong Prawn 30s”
  • Icon Water – “Free the Poo”
  • Mindshare – “NAB Business Regional and Agri Calendar”
  • SICKDOGWOLFMAN – “Band Together”
  • Southern Cross Austereo – “Up, Up & Away – Canberra Hot Air Balloon 2022”
  • Suncorp Group – “AAMI, Rest Towns: Turning Rural Towns in Rural Stops”
  • WÜLFE – “Which Iconic Southern Downs Trail Are You?”

BEST TV CAMPAIGN

  • 72andSunny ANZ – “Google x AFL: Helping you help them”
  • AJF Partnership – “FreePol”
  • BMF – “You Can’t Overcook Christmas”
  • dentsu Creative – “It’s free, but it could cost you.”
  • KPMG Australia – “Raiz Your Game”
  • Special – “Optus. The Violinist”
  • Special Australia – “BONDS Total Package”
  • The Monkeys, part of Accenture Song – “The Lost Country of the Pacific”
  • The Monkeys, part of Accenture Song –…



Read More: THE WAIT IS OVER!! Here Are The Rest Of The B&T Awards 2022 Finalists!

2022-09-08 16:00:38

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